Visual Identity Archives · Page 2 of 2 · Kari Kay | Product Design Meets Brand Strategy

Lean Design for Startups

A startup for startups, Lean Design teaches entrepreneurs the importance of clarifying their message from day one and using their limited resources to their full potential.

SERVICES
Product Validation, Branding, Identity, Website Design, Copywriting, Printed and Digital Marketing Collateral

PROJECT TYPE
Branding, Visual Identity Design, Website Design, Marketing Collateral, Educational Course Design

Lean Design for Startups is one of our Founder's favorite pet projects. After helping dozens of startups launch and iterate on their products, Kari saw how a lack of understanding about the creative process was costing entrepreneurs precious time and unnecessary heartache.

Kari developed the Lean Design™ brand and wrote, designed and organized the educational content from scratch. She is continually developing new materials to help entrepreneurs design their businesses and products to fit their lifestyle, personality and talents.

This growing collection of educational content is both an exercise in "eating your own dog food" as well as a service to ambitious tech-savvy entrepreneurs. Boiling down over a decade of branding and design expertise into bite-size exercises for the design-challenged has been an incredible experience that has strengthened Kari's love for the design process and its ability to serve people in practical and often life-changing ways.

More Projects

OgdenGlazer Legal

Chalkdoc: Web App

Little Green Light

Roland Foods

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OgdenGlazer Legal

A growing, down-to-earth legal team helps innovative companies protect their assets and maintain sanity in the rocky world of business.

SERVICES
Visual Identity Refresh, Digital Marketing Collateral

PROJECT TYPE
Visual Identity, Brand Extension

After a brief conversation with a member of the OgdenGlazer team, you know you can look forward to straightforward, "plain English" answers to even your most complicated legal questions. With a focus on the technology and food & beverage industries, this growing legal team understands the creative effort and sacrifice required to make these companies profitable. They take time to know their clients and guide them through protecting their intellectual property from day one.

Wanting to retain their existing logomark as much as possible, we worked together to fine-tune their eclectic image and extend their identity into a responsive website, business cards and presentation templates.

More Projects

OgdenGlazer Legal

Chalkdoc: Web App

Little Green Light

Roland Foods

… Back to Portfolio …

Logos

Logo Collection 1

2013-2016

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Ten Forward Consulting

Ten Forward Consulting writes scalable custom software for medium and large enterprises.

SERVICES
Brand Strategy, Identity Design Refresh, Responsive Website Design, Illustration

PROJECT TYPE
Brand Launch, Website Design

Ten Forward is named after the lounge on Star Trek’s USS Enterprise, where the crew would come for sage advice and a drink. The advice was always simple, deep and candid—a vibe that rings true for Ten Forward's personable demeanor and acumen. Approachability can be a rare asset in the world of tech, so we emphasized this with a simple, familiar keyboard key.

To further the message of clever simplicity, we combined the 1 and 0 onto one key instead of on two separate keys. This was our way of saying, "Ten Forward's developers are so fast, they’re able to do the work in half the time of other shops.” Or, “we're so easy to work with, all you need to do is ‘push the button.’”

Seven months after their brand launch, Ten Forward added two new employees and continues to wow their growing list of local and national clientele.

Staying in line with the Star Trek theme, we created a teleportation animation effect on the portraits of their team members for their website's About page.

We developed a series of geometric icons to represent each of their areas of expertise. These provided a way to differentiate their offerings and gave an intangible service physicality to feel more like a tangible product for sale.

More Projects

OgdenGlazer Legal

Chalkdoc: Web App

Little Green Light

Roland Foods

… Back to Portfolio …

Quietyme

Quietyme developed technology to resolve noise complaints before they even happen. Over the course of their rapid business development, we supported Quietyme's growth with copywriting, design and illustrations to position their brand as a real contender in three verticals.

SERVICES
Branding & Identity Design, Responsive Website Design, Collateral, Illustration

PROJECT TYPE
Brand Launch, Collateral Design, Website Design

Through two accelerators, and thanks to their dedicated founding team, Quietyme grew into a respected brand as the guardians of peace and quiet. We supported them from their very early stages while they were still distilling their ideas and designing their prototypes. Over the course of a few years, we supported the launch of their products in the healthcare, hospitality and property management verticals. Their "Internet of Things" includes a configurable web app, base station and sensors.

The concept of quiet and the glowing sensor lights became the focus of their visual identity. We set aside large areas of white space in their layouts to provide a calm space in contrast with the colorful gradients that mimic the glowing sensor lights. The friendly fonts and color combinations create an approachable image for this high-tech shushing system that helps organizations provide more peaceful environments and gain favor in their industries.

The logomark is the letter “Q” shaped by four walls of a room. Its shape is also similar to a chat icon to highlight the communicative nature of the device to building managers.

We drew their base station and sensors as realistic vector illustrations so they could be scaled to any size and be placed on any colored background throughout their collateral with total flexibility.

Each room is outfitted with a noise-detecting sensor that warns occupants when they get too loud. Breaches are reported in real-time to management to prevent complaints.

"Few designers understand and support business the way Kari does. We trust her with our most important projects, from our logo design to our investor pitch decks, and we lean on her professional guidance for our brand. She created materials that impress all of our clients, even the ones that currently work with the GE's and Samsungs of the world."

John Bialk, Founder & CEO

"We’ve seen the wisdom in working with someone who understands branding and startups from the beginning. Kari makes it easy to work quickly and effectively. She is our go-to person in many matters not even directly related to design. She has never let us down."

John Bialk, Founder & CEO

More Projects

OgdenGlazer Legal

Chalkdoc: Web App

Little Green Light

Roland Foods

… Back to Portfolio …

Redox

This rapidly growing health data integration company is on a mission to improve healthcare experiences by powering a lean, developer-friendly platform.

SERVICES
Brand Strategy, Visual Identity Design, Website Design, Website Development, Product Design, Product Development, Print Design, Marketing Collateral, Advertisement Design, Illustration

PROJECT TYPE
Branding, Marketing, Website Design & Development, Product Design & Development

When Redox first approached us to refine their visual identity, their team was only five strong. We supported their growth by operating as an extension of their team, providing strategic creative services ranging from illustration to product development. By year five, their total funding grew to $60 million and their staff count increased to 172 people.

We amplified their desire for clean, minimalist design with bold patterns, friendly fonts and a dynamic color palette to express their upbeat culture and driven attitude.

The Redox Podcast Launch

See the work we did for the Redox Podcast launch, including music selection, templated graphics and landing pages.

View Project ►

More Projects

OgdenGlazer Legal

Chalkdoc: Web App

Little Green Light

Roland Foods

… Back to Portfolio …

Mobile Doorman Branding

Mobile Doorman is a white-label app for high-end residential property managers and residents.

SERVICES
Brand Strategy, Identity Design Refresh, Responsive Website Design, Copywriting, Printed and Digital Marketing Campaigns

PROJECT TYPE
Brand Refresh, Brand Expansion, Website Design, Marketing Support

Mobile Doorman was a brand new company. We worked with them from square one, starting with their brand strategy and visual identity, and carrying it through to their marketing collateral and app.

Our work included copywriting and design services for all of their marketing materials and digital products, including their marketing website, web app and iOS and Android app.

Over the course of 2014, Mobile Doorman built momentum as their products were adopted in over twenty high-end residential buildings across the United States. Years later, they continue to grow and be featured in leading real estate tech news sources, attracting top talent and an impressive national portfolio of clients.