Mobile Doorman: Web App
UX Design, Design
Scope of Work
Responsive Web App for Desktop, White Label iOS and iPadOS app, Onboarding collateral for each brand
Mobile Doorman is a white-label app for high-end residential property managers and residents to communicate and develop a sense of community.
Duration. 5 months of iterative work, designed in 2014
Opportunity. 2014 saw a tremendous increase in urban development. 7,000 condos and 31,000 multi-family properties, and 1,400 student properties became a primary target for improving the environment for managed buildings. Mobile Doorman served as a conduit between corporate, building staff and residents. Their goal was to increase resident and staff satisfaction, improve retention rates, and decrease operational costs.
Approach. I worked with them from square one, starting with their brand strategy and visual identity, and carrying it through to their marketing collateral and app. I collaborated directly with the founder, CTO, and their engineering team.
Outcome. Over the course of 2014, Mobile Doorman built momentum as their products were adopted in more than twenty high-end residential buildings across the United States. They continued to grow and were featured in leading real estate tech news sources, attracting top talent and an impressive national portfolio of clients. In 2021, Mobile Doorman was acquired by Zego.
I designed a simple interface for the property managers to oversee operations from a single online dashboard. From maintenance requests to financials and direct messages from tenants, managers were finally given the power of organization without being tethered to a single workstation.
Doormen required a separate app, which was designed specifically for use on a tablet. The doorman app gave staff the ability to assist tenants with services such as package deliveries and guest check-ins with greater speed and accuracy. Because it was tied to the same database, information was synced with the manager's web portal. This made for a more organized staff, easier record-keeping and a better overall tenant experience.
The resident's app was designed for use on their mobile devices—the same devices that captured their attention for hours of their day, everyday. Each building received their own branded app with access to amenities and information that kept them connected with the management team and in sync with their building community.
I worked with Mobile Doorman's engineers to establish a streamlined user flow. Work included wireframing, UX copywriting, icon creation and a strategy to provide a themed UI for a white label experience.
The white label experience included the design for each of the three applications—management, on-site staff and residents—as well as a marketing package to help each building promote the app to their tenants.