I’m a collaborative design lead and systems thinker, passionate about building
I’m a collaborative design lead and systems thinker, passionate about building impactful brands.
Drawing from a diverse design background, I help teams manage the tension between efficiency and creativity, and pinpoint business value to focus energy on what matters most.
Since 2006, I have developed creative strategies for startups, scaling companies, mid-size corporations, non-profit organizations, and Fortune 100s. Companies rely on my keen insights, strategic questions, and confident directives to define and refine their brand strategy and product design.
Worked as an independent graphic designer, mostly on printed collateral, illustration and identity design.
Established my brand design studio, Kari K Design, and expanded into web and app design.
Built interdisciplinary team, Plot Creative Studio. Moved to Seattle to design for B2B startups.
After 13 years supporting business from the outside, moved in house to establish design teams.
_Featured Product Design Work
_Featured Product Design
_Featured Brand & Identity Work
_Featured Brand & Identity
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