I’m a collaborative design lead and systems thinker, passionate about building

I’m a collaborative design lead and systems thinker, passionate about building impactful brands.


Since 2006, I have developed creative strategies for startups, scaling companies, mid-size corporations, non-profit organizations, and Fortune 100s. Companies rely on my keen insights, strategic questions, and confident directives to define and refine their brand strategy and product design. A natural systems thinker, I’m passionate about blending efficiency and creativity, bringing design principles to businesses to help them pinpoint their value and focus their energy on what matters most.

I spent the first few years of my career as an independent graphic designer, working primarily on printed collateral, digital illustration and identity design. 
I built my own client list from word-of-mouth referrals.

Launched Kari K Design. Focused on brand strategy and design for small businesses and startups.

Grew my business into an interdisciplinary creative agency called Plot Creative Studio. Moved to Seattle to be closer to tech startups and healthcare companies.

After supporting startups from the outside as an agency owner for nearly ten years, I transitioned to working in-house. I’ve been hired by multiple scaling startups to establish their design teams and define their collaborative process.


Lean Methodology & Design Thinking

Brand Strategy Unlocks Potential

Think Holistically, Build Modularly

Bringing Design in House

Featured Work


DevOps for remotely-controlled device fleets


EHR Integration & healthcare interoperability for all 

Digital Alchemy

White label real estate app for financial institutions


Insights-powered continuous delivery for DevOps teams

Little Green Light

Donor management platform with custom theme

Seattle in Progress

City planning aggregator & white label construction map

Want to chat?

Schedule a Meeting

Seattle or Zoom call

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Email me directly