Quietyme
- Role
- Branding & Identity Design, Responsive Website Design, Collateral, Illustration
- Scope of Work
- Brand Launch, Collateral Design, Website Design
- Year
- 2013
Quietyme developed technology to resolve noise complaints before they even happen. Over the course of their rapid business development, I supported Quietyme's growth with copywriting, design and illustrations to position their brand as a real contender in three verticals.
Through two accelerators, and thanks to their dedicated founding team, Quietyme grew into a respected brand as the guardians of peace and quiet. I supported them from their very early stages while they were still distilling their ideas and designing their prototypes. Over the course of a few years, I supported the launch of their products in the healthcare, hospitality and property management verticals. Their "Internet of Things" includes a configurable web app, base station and sensors.
The concept of quiet and the glowing sensor lights became the focus of their visual identity. I set aside large areas of white space in their layouts to provide a calm space in contrast with the colorful gradients that mimic the glowing sensor lights. The friendly fonts and color combinations create an approachable image for this high-tech shushing system that helps organizations provide more peaceful environments and gain favor in their industries.
The logomark is the letter “Q” shaped by four walls of a room. Its shape is also similar to a chat icon to highlight the communicative nature of the device to building managers.
I drew their base station and sensors as realistic vector illustrations so they could be scaled to any size and be placed on any colored background throughout their collateral with total flexibility.
Each room is outfitted with a noise-detecting sensor that warns occupants when they get too loud. Breaches are reported in real-time to management to prevent complaints.
I designed a set of custom icons to highlight the core measurements the device captures. These reusable illustrations were featured across their marketing materials as a simple way to convey the product's value.
I designed case-study infographics to show results at a glance, like floor-by-floor noise reduction and a 49% total HCAHPS increase over two months.
"Few designers understand and support business the way Kari does. We trust her with our most important projects, from our logo design to our investor pitch decks, and we lean on her professional guidance for our brand. She created materials that impress all of our clients, even the ones that currently work with the GE's and Samsungs of the world."
