Ictero Medical
- Role
- Brand Strategy, Graphic Design, Copywriting, Website Design, Website Development
- Scope of Work
- Visual Identity Design Refresh, Marketing Collateral, Website Design & Development
- Year
- 2018
An ambitious digital health company pioneered a non-invasive approach to gallbladder surgery and sought out a sleek identity system to attract attention from top surgeons.
Ictero Medical developed a unique, non-invasive cryoablation solution to offer at-risk patients a better option for treating gallbladder disease. We worked with the founders to develop a clean, minimalist design to bring their product to life and position them as a high-end, high quality tool for surgeons.
With the icy mist from the cryoablation process as a primary brand differentiator, we developed their visual theme around frosty scenery. The logo itself is rendered in cool blue hues, and repurposes the "o" and relocated dot from the "i" to form a subtle "zero degrees" at the end of their name.
