A determined, woman-led company sought to establish a strong brand with a mission to save lives and challenge misconceptions around the healing power of clinical nutrition.

Naming, Brand Strategy, Visual Identity Design, Graphic Design, Copywriting

Branding, Website Design, Website Development, Marketing Collateral

Selling to health systems is no easy feat. Advocating to change decades-old processes in a hospital setting is even tougher. But these women set out to do just that, backed by a compelling combination of evidenced-based medicine and firsthand health IT experience. We collaborated with the founder to perfect their message and create an upbeat brand to match the spirit of their mission.

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Roland Foods

Roland Foods

An 84-year-old food importing company rediscovers its original voice while changing with the times.

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Brand Strategy, Identity Design Refresh, Responsive Website Design, Copywriting, Photography, Printed and Digital Marketing Campaigns

Brand Refresh, Brand Expansion, Website Design, Marketing Support

Roland Foods began with a powerful story of a man who fled Nazi Germany to America and built a company on a hunch about the desirability of dried French mushrooms. After years of dedication, good taste and natural relationship-building, the company grew from a husband-and-wife team sitting in a tiny New York office, to an internationally acclaimed standard in quality commercial ingredients.

Sifting through decades of photos, documents and label artwork, I discovered over 170 iterations of their company logo. Their most recent versions lacked the warmth and vigor that was so evident in their story and colorful illustrated packaging. We resurrected the label artwork and hand drew a new logo from scratch influenced by handwriting and typographic styles of the 1930s.

As a result of our work together, the founder's son shared his gratitude for seeing his parents' legacy honored through the visuals and content on the website. The CEO remarked that I had "helped move the brand forward 20 years," which helped Roland Foods reposition their company from mere importers to strategic partners in food service and product development.

They were now armed with a new identity to use on a variety of marketing collateral and product packaging. I oversaw the design and development of their custom responsive WordPress website, marketing email templates, promotional gift boxes, onboarding documents, presentation templates, and enviable company swag. For continuity after my portion of work was completed, I met with their in-house design team to introduce the brand guidelines and provide the assets to facilitate their continued work on the brand.

Roland Website Wide

To kick off the brand rollout, I printed branded t-shirts, mugs and tote bags for staff and top customers.

I helped to reposition their company from mere importers to strategic partners in food service and product development. Original vintage label artwork served as an endearing visual backdrop, bridging the old with the new, emphasizing dedication to their craft and their loyalty to vendors.

I collaborated with various department heads, from marketing to sales and operations, to develop brand consistency and breathe new life into customer onboarding documents, brand guidelines and marketing collateral.

OgdenGlazer Legal


OgdenGlazer Legal

A growing, down-to-earth legal team helps innovative companies protect their assets and maintain sanity in the rocky world of business.

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Visual Identity Refresh, Digital Marketing Collateral

Visual Identity, Brand Extension

After a brief conversation with a member of the OgdenGlazer team, you know you can look forward to straightforward, "plain English" answers to even your most complicated legal questions. With a focus on the technology and food & beverage industries, this growing legal team understands the creative effort and sacrifice required to make these companies profitable. They take time to know their clients and guide them through protecting their intellectual property from day one.

Wanting to retain their existing logomark as much as possible, we worked together to fine-tune their eclectic image and extend their identity into a responsive website, business cards and presentation templates.

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Little Green Light

Little Green Light

A cloud-based donor management platform provides nonprofits with simple, approachable tech tools to maximize fundraising efforts.

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Brand Strategy, Visual Identity Design Refresh, Website Design, Copywriting, Design, Illustration

Brand Refresh, Brand Expansion, Website Design, Marketing Collateral

After ten years in business, Little Green Light had gained outstanding recognition in the nonprofit world. To accelerate signups, they decided it was time to enlist outside help to express their fun personality and consolidate their message.

Working in-depth with the executive team, we pulled together their values and individual personalities into a simple, potent identity. We paid special attention to the user experience on their website to guide visitors through the product features and benefits, and removing obstacles to encourage user sign-ups.

We expanded their new identity across a variety of marketing collateral, including a custom responsive WordPress website, complete with humorous illustrations and eye-catching animations, as well as digital and printed collateral, including trade show exhibits, one sheets and online ads.

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LGL Screen Illustrations

LGL Badges & Icons

LGL One Sheet

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