Bob's Floor Covering is an unassuming business in a small, unassuming town in Southern Wisconsin. But, like many companies, there's much more to Bob's than meets the eye. Through the process of modernizing their website, we learned that when the real estate market tanked in '08, Bob Jr. saw the opportunity to grow as a high-end flooring company, adding exclusive lines to his already extensive collection. This move set him apart from his competitors, not only as having the largest showroom in the area, but also as a name affiliated with good taste and high quality for the wealthy homeowners throughout the Chicago and Milwaukee area.

We used the website redesign process to more clearly position their company, constructing sections of content intended to draw in ideal customers and partners. We also enabled their non-technical staff to manage content and estimate requests seamlessly and without fear of losing content or being vulnerable to security breaches. Their online presence finally reflected their company's broad and deep expertise, and their respected relationships with local builders.