Brand Identity for Real Estate Brokerage App
Objective. Develop a subsidiary brand identity for an established real estate software company
Background. Digital Alchemy is a white label financial product for real estate brokers and agents. It non-intrusively guides home owners and house hunters through each stage of the complex home financing process with in-depth information uncommonly found in tools for mass markets.
Timeline. 5 months
Approach. I worked with Digital Alchemy's leadership team to create a sleek, high-end visual identity, with matching collateral and marketing website for their real estate brokerage app.
![Digital Alchemy Hero Digital Alchemy Hero](https://karikdesign.com/wp-content/uploads/2017/03/Digital-Alchemy-Hero.jpg)
I worked with the co-founders to develop a unique visual identity system anchored around the concept of transforming digital experiences into cashflow. With the concept of alchemy at its core, the use of gold as a primary brand color was a given.
![Digital Alchemy Logotype Digital Alchemy Logotype](https://karikdesign.com/wp-content/uploads/2017/03/Digital-Alchemy-Logotype.jpg)
![Digital Alchemy Logomark White Digital Alchemy Logomark White](https://karikdesign.com/wp-content/uploads/2017/03/Digital-Alchemy-Logomark-White.jpg)
![DigitalAlchemy Pitch Deck DigitalAlchemy Pitch Deck](https://karikdesign.com/wp-content/uploads/bb-plugin/cache/DigitalAlchemy-Pitch-Deck-2-landscape.jpg)
![Digital Alchemy Signage Digital Alchemy Signage](https://karikdesign.com/wp-content/uploads/bb-plugin/cache/Digital-Alchemy-Signage-landscape.jpg)
![Digital Alchemy Website App Duo Digital Alchemy Website App Duo](https://karikdesign.com/wp-content/uploads/bb-plugin/cache/Digital-Alchemy-Website-App-Duo-landscape.jpg)
![One Sheet Portfolio Digital Alchemy@2x One Sheet Portfolio Digital Alchemy@2x](https://karikdesign.com/wp-content/uploads/bb-plugin/cache/One-Sheet-Portfolio-Digital-Alchemy@2x-landscape.png)
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