Brand Identity for Real Estate Brokerage App
Objective. Develop a subsidiary brand identity for an established real estate software company
Background. Digital Alchemy is a white label financial product for real estate brokers and agents. It non-intrusively guides home owners and house hunters through each stage of the complex home financing process with in-depth information uncommonly found in tools for mass markets.
Timeline. 5 months
Approach. I worked with Digital Alchemy's leadership team to create a sleek, high-end visual identity, with matching collateral and marketing website for their real estate brokerage app.
I worked with the co-founders to develop a unique visual identity system anchored around the concept of transforming digital experiences into cashflow. With the concept of alchemy at its core, the use of gold as a primary brand color was a given.
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