Cloudmunch: Brand Extension to Product

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Extend New Brand Identity into Product & Marketing Website

Objective. Flesh out product based on new logo design

Background. Having recently redesigned their logo and thematic elements surrounding their brand, CloudMunch needed help extending their brand identity and tone of voice into their product and website.

Duration. 2 months, Completed in 2016

Approach. I worked in Sprints alongside CloudMunch's Engineering team, and designed within the constraints of their existing graphic style. Because of the quick turnaround to announce their upcoming product release, I made minimal updates to the existing color palette, and improve their copywriting for a US audience.

I expanded their brand across both their product design and their marketing website, and created custom branded illustrations and icons to match their desired cartoony style.

CloudMunch Marketing Website Header

CloudMunch provided their logo and two brand colors, and requested a “rippling wave” motif throughout their product. 
I fleshed out their style guide and created a cohesive look across their product, marketing website and presentations.

Cloudmunch Website Header
Cloudmunch App Hero@2x 2

I designed a series of product icons to work as both a minimalist UI element as well as a high-fidelity marketing illustration for dramatic effect.

Cloudmunch Illustrations

I reimagined their infographics to explain the components of their three primary products and illustrate the structure of their app templates. These were used in various collateral, including their marketing website.

CloudMunch_Product_Diagram4 1