ABOUT
I’m a collaborative design lead and systems thinker, passionate about building impactful experiences.
ABOUT
I’m a collaborative design lead and systems thinker, passionate about building impactful experiences.
_How I Fit In
_How I Fit In
I collaborate with teams to establish core design practices that orient products around validated user needs. I draw from my background in brand strategy and product design to encourage sustainable growth through deliberate positioning and product relevance. With over 10 years experience designing for startups, I'm accustomed to working quickly to create scalable processes and design systems. Encouraging awareness of multiple disciplines plays a critical role in how successful a company can be, and I work to build these partnerships, particularly with Customer Success and Engineering.
My hope for any position I hold is to inspire others by showing them what is possible, to learn something useful, to work with interesting people, and to provide long-lasting value even if I'm not there anymore. Beyond tangible deliverables, the greatest value I bring is my ability to ask productive questions to keep things moving, draw out different ways of thinking, and produce quality work in chaotic environments.
Over the past 17+ years, I've designed in a variety of capacities…
- Arrangements. Owned and managed a creative agency for a decade, worked as a contract designer for other agencies and dev shops, and as a full-time employee
- Capabilities. Designed end-to-end brands, marketing campaigns, and products for startups, nonprofits, small businesses, mid-size corporations, and Fortune 100s
- Industries. technical B2B software, healthcare, real estate, education, wellness, food & beverage, retail, and more
- Specialization. B2B and B2B2C, but also experienced in B2C
- Environment. Worked remotely 95% of my career
_My Approach