Resolution Health Collaborative
- Role
- Brand Strategy, Design
- Scope of Work
- Rebranding, Visual Identity Design, Marketing Collateral
- Year
- 2016
A popular Midwestern massage therapist expanded her practice into a wellness clinic, and rebranded with a dynamic design system to support their various service categories.
Resolution Health Collaborative grew out of a solo practitioner's therapeutic massage business into a personalized wellness clinic and integrative fitness center. We collaborated with the founder to establish a look and feel that sets them apart from spa-like experiences by emphasizing their high-quality, high-impact therapeutic services.
For their logo, I explored concepts around safety, healing and nature. I noticed the way the veins of a leaf—which transport vital nutrients and remove waste for a plant—complemented the shape of a shield and mimicked the muscles of a person's back. Bringing together these components created a simple, memorable shape that expressed strength and elegance.
As their list of services grew, so did the need to bring awareness to their broad expertise.
To avoid diluting their message, I created a series of patterns to differentiate each of the four service categories, highlighting their individual benefits. Displaying them together established the concept of an integrated, multi-pronged approach to promoting wellness.
