Approach. In collaboration with Redox executives and their PR team, I oversaw the creation and launch of Redox's new podcast series about the challenges of modern healthcare, and technology's role in improving patient experiences.

Opportunity. Serving multiple roles, my work ranged from project management and creative direction, to creating both the workflow and assets needed to launch each new podcast episode. I brought in a full-stack engineer to integrate the podcast with various third party tools so it could be simultaneously broadcast across multiple platforms, and promoted easily from their marketing website.

Outcome. I built a mini Design System, including page templates, website components, and visual assets to allow their marketing team to generate the graphics, transcription highlights, landing pages and descriptions for each episode in minutes. Featuring high-profile guests like Jonathan Bush, and Mint.com founder, Aaron Patzer, the newly branded podcast was an immediate success, attracting an initial audience of over 1,000 listeners and further establishing Redox as a thought leader in healthcare technology.